Hey There, Email Marketers of New Orleans!
You’ve got your email marketing strategy for your small business up and running in the vibrant streets of New Orleans. Great! But, as Ryan Reynolds would say, “Why stop there when you can be spectacular?” Let’s jazz up your email marketing in New Orleans style with some top-notch tips.
Quality Content: Like a Fine Wine
First things first: quality over quantity. I mean, who wants to be bombarded with emails like it’s Mardi Gras flyers? Focus on crafting emails that are as enticing as a beignet from Café du Monde. Remember, it’s all about adding value to your subscribers’ lives, not cluttering their inboxes.
The Magic of Embedded Sign-Up Forms
Embed those sign-up forms right onto your website, like a hidden gem in the French Quarter. It’s way better than just slapping a link in your menu. Think of it as making it as easy for your users to sign up as it is to find a good time in NOLA.
Sign-Up Invitations Everywhere
We’re talking everywhere – your homepage, contact page, landing pages, even in your footer. It’s like handing out invitations to the best party in town. And for those physical stores, a sign-up clipboard works like a charm. Keep it casual, like asking if they want to join your jazz band.
Mobile-Friendly: Like a Po’Boy on the Go
With about half of Americans reading emails on their phones, you gotta make sure your emails look good on those small screens. Think of it as making sure your email fits perfectly, just like a tailored Mardi Gras costume.
VIP List for Engaged Customers
Create a special list for your most engaged customers. It’s like having a VIP section at your favorite jazz club. Offer them special deals, just like throwing the best beads during a parade.
Automated Emails: Set It and Forget It
If you’re not using automated emails, you’re working harder than necessary. Set up a welcome email, re-engagement emails, and automated responses based on customer behavior. It’s like having a personal assistant but for your email marketing.
Accessibility: Inclusive Like a NOLA Festival
Make your emails accessible to everyone, including those with visual or cognitive impairments. Use clear language, helpful ALT tags, and a reader-friendly layout. It’s like making sure everyone can dance to your music, regardless of their abilities.
Stick to Your Promises
If you promise monthly newsletters filled with exclusive deals or tips, deliver them consistently. It’s like ensuring every batch of gumbo has just the right amount of spice – it’s what people come back for.
Get Added to Their Contacts
Encourage new subscribers to add you to their address book. It’s like getting an invite to the coolest local spots – it ensures you won’t get lost in the crowd.
Test Before You Send
Always test your email campaigns. Send them to yourself and a few friends to check for any typos or display issues. It’s like doing a soundcheck before a live performance – essential for a smooth show.
Conclusion: Jazzing Up Your Email Marketing
In the lively spirit of New Orleans, remember that your email marketing strategy can always be more vibrant, more engaging, and more effective. Use these tips to make your email marketing New Orleans campaign stand out like a brass band on Bourbon Street. Keep it fun, keep it fresh, and above all, keep it engaging. Now, go forth and jazz up those inboxes!
If you want to create effective email campaigns for your New Orleans business, contact Local MarketPlace. We’re email marketing experts and we can get results for you. Email – [email protected] or call 985-796-1288.
