Local MarketPlace Blog
Latest News on Digital Marketing
Mobile-First Local SEO – How to Optimize Your Website for Local Search on Mobile Devices
In today's world, mobile devices have become an essential part of our daily lives. With over 6 billion mobile users worldwide, it's no surprise that businesses are shifting their focus to mobile-first strategies to improve their online presence. One crucial aspect of...
Hyperlocal Content Marketing: Creating a Winning Strategy for Local SEO
In today's digital world, businesses need to have a strong online presence to stay competitive and relevant. This is especially true for small and local businesses that rely on local customers. Local SEO (Search Engine Optimization) is the practice of optimizing a...
Navigating Local Citations: Boost Your Metairie SEO with Accurate Business Information
If you're a Metairie LA small business owner, you know how important it is to attract local customers. Local SEO (Search Engine Optimization) is a powerful tool to help you achieve this, and one of the key components of local SEO is local citations. Local citations...
Top 10 Local SEO Strategies to Boost Your New Orleans Business’s Online Visibility
Local search engine optimization (SEO) is a crucial aspect of digital marketing that helps New Orleans businesses improve their online presence in their local areas. As more customers use the internet to find products and services near them, having a strong local SEO...
How to Get More Positive Reviews for Your Business
Positive reviews increase conversion rates, sales, and visibility. They help you get noticed and influence purchasing decisions by providing social proof. According to a TrustPilot study, 82 percent of customers are more likely to make a purchase if there are positive...
Incorporating Marketing Automation Into Your Small Business
Introduction Small business owners know that marketing is essential to the success of their businesses, but it can also be time-consuming and tedious. Marketing automation is a process that allows you to automate most marketing tasks, making them easier and faster to...
6 Systems to Grow Your Business with Word-of-Mouth Marketing
Word of mouth marketing is one of the most effective forms of marketing. In fact, it's often said that it's the best kind of marketing because it's organic - meaning that it comes from people who are genuinely happy with your product or service. When you have a system...
Paving Contractor Market for 2021
First off, let’s not fool ourselves. With all the complications of Covid, 2020 was tough! And that was on top of the typical issues that face even the most experienced professional in the paving industry. Thankfully, we’re all tough-minded people that seek solutions...
BIG changes on Google that will Impact your Website Rankings
Google is making updates to its ranking algorithm and browser that could affect your website rankings and click through rate. Here are more details on these two changes. Mobile First Indexing Google has begun to use the mobile version of the web as their primary...
Glossary of Digital Marketing Terms
Above-the-Fold: With reference to the top part of a newspaper, the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.Algorithm: The process a search engine applies to web pages so it can...
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