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Incorporating Marketing Automation Into Your Small Business

Incorporating Marketing Automation Into Your Small Business

Introduction Small business owners know that marketing is essential to the success of their businesses, but it can also be time-consuming and tedious. Marketing automation is a process that allows you to automate most marketing tasks, making them easier and faster to...

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Paving Contractor Market for 2021

Paving Contractor Market for 2021

First off, let’s not fool ourselves. With all the complications of Covid, 2020 was tough! And that was on top of the typical issues that face even the most experienced professional in the paving industry. Thankfully, we’re all tough-minded people that seek solutions...

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Glossary of Digital Marketing Terms

Above-the-Fold: With reference to the top part of a newspaper, the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.Algorithm: The process a search engine applies to web pages so it can...

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Tips to Increase Your Website’s Effectiveness

Tips to Increase Your Website’s Effectiveness

Managing your website to improve it's effectiveness can seem like an overwhelming task.  When considering this, many owners of small businesses ask 3 questions.  1) What should I do?  I'm not a technical expert.  2)   How much will it cost?  And 3) How long will it...

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Hire the Best

Proper hiring is critical to the success of your business. It not only ensures that critical tasks are completed, it ultimately results in higher quality, improved morale, greater customer satisfaction, and increased profits. Throughout history, the principle of...

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A Guide to Search Engine Optimization for Beginners

Search Engine Optimization (SEO) is about getting your website to show up when people search for your products or services on the search engines. (Google, Bing, etc.) A strong SEO strategy will: · Attract new customers · Give you an edge over your competitors · Spread...

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Effective Website Content Ideas

Effective Website Content Ideas

Just 15 years ago, businesses found new customers through the yellow pages, broadcast media, print advertising and outdoor advertising. Today, 91% of prospective customers use the internet as their primary source of information. Today leads are driven through the...

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Don’t Let Your Website Get Blocked From Google

We had been managing a customer’s website for months when we received a notification from Google stating that the site had been de-indexed. In other words, it would no longer show up on Google searches.  The reason stated by Google was that their site was...

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