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Latest News on Digital Marketing
How to Get More Positive Reviews for Your Business

How to Get More Positive Reviews for Your Business

Positive reviews increase conversion rates, sales, and visibility. They help you get noticed and influence purchasing decisions by providing social proof. According to a TrustPilot study, 82 percent of customers are more likely to make a purchase if there are positive...

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Incorporating Marketing Automation Into Your Small Business

Incorporating Marketing Automation Into Your Small Business

Introduction Small business owners know that marketing is essential to the success of their businesses, but it can also be time-consuming and tedious. Marketing automation is a process that allows you to automate most marketing tasks, making them easier and faster to...

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Paving Contractor Market for 2021

Paving Contractor Market for 2021

First off, let’s not fool ourselves. With all the complications of Covid, 2020 was tough! And that was on top of the typical issues that face even the most experienced professional in the paving industry. Thankfully, we’re all tough-minded people that seek solutions...

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Glossary of Digital Marketing Terms

Above-the-Fold: With reference to the top part of a newspaper, the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.Algorithm: The process a search engine applies to web pages so it can...

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