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Latest News on Digital Marketing
Paving Contractor Market for 2021
First off, let’s not fool ourselves. With all the complications of Covid, 2020 was tough! And that was on top of the typical issues that face even the most experienced professional in the paving industry. Thankfully, we’re all tough-minded people that seek solutions...
BIG changes on Google that will Impact your Website Rankings
Google is making updates to its ranking algorithm and browser that could affect your website rankings and click through rate. Here are more details on these two changes. Mobile First Indexing Google has begun to use the mobile version of the web as their primary...
Glossary of Digital Marketing Terms
Above-the-Fold: With reference to the top part of a newspaper, the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.Algorithm: The process a search engine applies to web pages so it can...
Tips to Increase Your Website’s Effectiveness
Managing your website to improve it's effectiveness can seem like an overwhelming task. When considering this, many owners of small businesses ask 3 questions. 1) What should I do? I'm not a technical expert. 2) How much will it cost? And 3) How long will it...
Hire the Best
Proper hiring is critical to the success of your business. It not only ensures that critical tasks are completed, it ultimately results in higher quality, improved morale, greater customer satisfaction, and increased profits. Throughout history, the principle of...
A Guide to Search Engine Optimization for Beginners
Search Engine Optimization (SEO) is about getting your website to show up when people search for your products or services on the search engines. (Google, Bing, etc.) A strong SEO strategy will: · Attract new customers · Give you an edge over your competitors · Spread...
Effective Website Content Ideas
Just 15 years ago, businesses found new customers through the yellow pages, broadcast media, print advertising and outdoor advertising. Today, 91% of prospective customers use the internet as their primary source of information. Today leads are driven through the...
Don’t Let Your Website Get Blocked From Google
We had been managing a customer’s website for months when we received a notification from Google stating that the site had been de-indexed. In other words, it would no longer show up on Google searches. The reason stated by Google was that their site was...
The Differences Between ON-Site SEO and Off-Site SEO
Search engine optimization falls into two broad categories: onsite SEO and offsite SEO. Both are important for REAL SEO and better search rankings, not just a few keyword phrases sprinkled around your website content You have probably heard the terms “onsite SEO” and...
7 Early Warning Signs That Your Business is Ready to Falter
Is your business growing and as profitable as you would like it to be?. All businesses have room to improve. But, how do you identify the areas that will make the most significant improvements and detect the potential hazards that are hindering you? The answer is with...
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