A responsive web design, also known as RWD, causes a website’s pages to reformat and display based on which type of device they are being displayed on. This ensures that whether the content is viewed on a phone, tablet, or desktop computer, the website will remain user-friendly, easy to navigate, and dramatically improves search engine ranking.
Reasons for an RWD include:
- Google gives preference to mobile optimized site rankings when mobile devices are used for searches, particularly for local searches.
- No need for a mobile only website. This means you will not have 2 different sites and the additional cost and effort to apply SEO to 2 separate sites, which will have 2 different URLs. Also, most mobile only websites do not rank well with the search engines (Google, Yahoo, Bing).
- Content on your RWD website will be easy to navigate and read by your customer.
- RWD reduces your “bounce rate” and the resulting drop in website rankings.
- Your professional image is enhanced to today’s tech-savvy users.
- With the rapid move to mobile devices (smart phones and tablets) more and more users expect a friendly mobile experience and for 50% of mobile phone users, this is their primary internet source, 72% of tablet users make weekly purchases on their tablets. (http://www.digitalbuzzblog.com)
- RWD promotes a more user friendly experience, a major factor on Google website rankings.
- RWD websites improve online sales. 67% of users say they are more likely to buy on a mobile friendly website. (http://googlemobileads.blogspot.com)
For more information, go to www.yourlmp.comm or call 985-796-1288.
Originally Posted on LinkedIn
Margaret is the marketing lead for Local MarketPlace. She has over 14 years experience in local business marketing, spanning website design, search engine optimization and much more. Certified on the SharpSpring platform, Margaret now focuses on integrating marketing automation into our clients businesses, both big and small.
