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Asphalt Paving Market for 2021

First off, let’s not fool ourselves. With all the complications of Covid, 2020 was tough! And that was on top of the typical issues that face even the most experienced professional in the paving industry. Thankfully, we’re all tough-minded people that seek solutions...

BIG changes on Google that will Impact your Website Rankings

Google is making updates to its ranking algorithm and browser that could affect your website rankings and click through rate.  Here are more details on these two changes. Mobile First Indexing Google has begun to use the mobile version of the web as their primary...

Glossary of Digital Marketing Terms

Common Terms Used in Digital Marketing and Their Definitions Above-the-Fold: With reference to the top part of a newspaper, the term is used in Internet marketing to describe the top part of the page that the user can see without scrolling down.Algorithm: The process...

Tips to Increase Your Website’s Effectiveness

Managing your website to improve it’s effectiveness can seem like an overwhelming task.  When considering this, many owners of small businesses ask 3 questions.  1) What should I do?  I’m not a technical expert.  2)   How much will it cost?  And 3) How...

Hire the Best

Proper hiring is critical to the success of your business. It not only ensures that critical tasks are completed, it ultimately results in higher quality, improved morale, greater customer satisfaction, and increased profits. Throughout history, the principle of...