Business 101: Where to advertise your website on the Northshore
So, you have just spent a few thousand dollars to create a bang-up new website. It is great. It tells anyone who reads it how wonderful you and your company are and how much you can help people who do business with you. Well, that’s great if the person looking for your service can find your website.
Today, they will be looking. Depending on the industry 50% to 90% of the people looking for your product or service will go to the web first to find a company. So, how are they going to do that? Most of them, today, will search for you using Google, or Yahoo or now Bing. Well, how do they find you?
First, the person doing the searching has to get the search terms right. Any simple search will return thousands of irrelevant websites. There are billions of sites out there right now. Even if you are very careful and have optimized your site with the “right” keywords, many of your potential customers won’t even use those in searching for you.
For those who do use the right terms, you still might wind up on the second or third or worse pages of a search return. The reason is that terms are not the only important characteristic in search page placements. You have to have back links, responses to your site, and so-called long tail keywords. It takes time to work your way up in page rankings even if you have done everything right.
So, what can you do about it. If your business is on the Northshore, you can use LocalMarketPlaceLA.com. Simply put, this is a directory of businesses on the Northshore. It is easy to find a business once you are on the site. When you visit the site, you simply search by your location, and you will be given a list of local businesses in the area. Nothing could be simpler. The site bills themselves as your online yellow pages on steroids.
So, how do people find LocalMarketPlaceLA.com to find you? They advertise. They are constantly advertising their site as a portal for Northshore businesses. They feature only local businesses. They promote throughout the area year round with television and radio spots, newspapers, direct mail, and signage. They are doing your advertising job for you to drive traffic to your website.
There is no charge to consumers and the directory is free to the public.
Actual article found at http://www.examiner.com/x-6485-New-Orleans-Business-Examiner~y2009m7d17-Business-101-Where-to-advertise-your-website-on-the-Northshore
